The fashion industry has seen considerable growth in all segments of the retail industry from mass market to luxury and designer retailers. With this in mind, students will explore the core marketing activities surrounding the world of fashion. Students will learn marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MAR 201 | Principles of Marketing | 3 |
| MAR 361 | Retail Management | 3 |
| MAR 365 | Fashion Marketing | 3 |
| Marketing Electives | ||
| Select two of the following: | 6 | |
| Advertising Strategy & Creative | ||
| Consumer Behavior | ||
| Selling and Sales Management | ||
| Special Events Marketing for Arts, Entertainment and Sports | ||
| Marketing Internship | ||
| Total Credits | 15 | |
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2022-2023 Undergraduate Catalog
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